Live and Express

Live and Express

Satyamevajayathe – #SMJ – Aamir Khan

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Dear Aamir Khan,

Splendid effort yours of trying to talk about issues of importance through television on Sundays at 11 a.m., thus getting attention of millions of public.  Kudos! Like your idea of reaching out to as many people as possible through a powerful media, and make them take notice – and most importantly – to influence them to take action in their own life and sphere related to those issues.  SatyamevaJayate is a sure hit!

Personally, I have not seen the program for the past two weeks due to my commitments. I do hear a lot of good feedback from folks through Twitter.  There’s a lot of Twitter activity when its about to be 11:00 AM on Sunday, during the program, and an hour after the program, and then, silence…

Not that you are not aware of it – anything nowadays in media has a very short attention span of public.  They talk about it for a while, and then conveniently forget it.  I don’t blame them. They have tons of information to process, and actions to take.

So, subjects of importance – like child abuse, pesticide levels in drinks & food – have to linger in their thoughts for a while, so that they can munch it, chew it, and then swallow it – and then, the action will follow.  You are not here to just raise a little bit of noise, right?  I presume you are here for a long haul, so that some action is seen on these issues based on your program.  If that’s your intention, then it is not sufficient to have just one program for each topic once in a week and move on to the next.

After you introduce the public to an issue, you should also introduce an ‘issue ambassador’ for each issue.  They should carry your name, face, brand, your message, and do followup programs on each topic – during separate timeslots, so that the messages get follow-up attention and sink into the minds of the public.

These followup programs can then start getting public opinions – so that solutions can be thought through about these issues.  Web pages can be introduced where discussions related to the topic can take place – in Facebook, Twitter & other social media networks, so that public can get involved.  Signature campaigns can be started based on these discussions and taken to office bearers to urge them to take action on pressing issues.

I guess only then, a program like SatyamevaJayathe can be successful in creating an impact and change in the society.  Right now what I see is arm-chair philosophers tweeting about it over a cup of tea once in a week, and then conveniently forget it.

Would you think about it ?

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